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Valeria (Lera). A graphic designer based in Oslo, originally from Eastern Europe. Focus areas include brand identity, editorial design, and web with an emphasis on research-driven approach, impactful typography, and visual concepts that don't blend in.

Everything around us was designed by someone. Every object, every logo, every moment of "I want that" - someone built that feeling deliberately. I find that endlessly fascinating and a little bit powerful.

Before I touch anything, I map the competitive landscape. What's already out there, what's overused, what nobody's had the nerve to try yet. That gap is where the interesting work lives and that's exactly where I want to be.

Everything around us was designed by someone. Every object, every logo, every moment of "I want that" someone built that feeling deliberately. I find that endlessly fascinating and a little bit powerful.

my
essentials

sun
design
reading
travel
art

5+ years of experimenting
and constant learning

I've spent years obsessively following extraordinary brands and studios Courier Design Studio, 1 of 1, and many others. That's where the taste comes from. Sharp enough to tell good from bad in seconds.

"The ability to look deeply is the root of creativity. To see past the ordinary and mundane and get to what might otherwise be invisible." — Rick Rubin

Always open to interesting projects - say hi.

I've spent years obsessively following extraordinary brands and studios Courier Design Studio, 1 of 1, and many others. That's where the taste comes from. Sharp enough to tell good from bad in seconds.

"The ability to look deeply is the root of creativity. To see past the ordinary and mundane and get to what might otherwise be invisible." By Rick Rubin

Always open to interesting projects. Say hi!