Solutions
Web design
E-commerce
Key design decisions
The brief was self-set: reimagine Miu Miu for a more contemporary audience without losing the brand's irreverence. The answer was contrast - loud red typography, tight letter-spacing, oversized type blocks, photography without backgrounds floating in white space. Every page decision was intentional: the homepage sets the energy, the catalog lets the clothes speak, the about page builds the mythology. Three months of work, hundreds of references, and a system that feels like it could actually ship.
The outcome
A full concept spanning homepage, product pages, about, catalog, and checkout - a complete design system for one of fashion's most distinctive brands. A personal project that demonstrates both strategic thinking and the ability to sustain a visual language across an entire product. Full project on Behance.