Solutions
Content creation
Visual identity
Brand system
Key design decisions
I bring new ideas to every piece of content, maintain the consistency of the brand's aesthetic, and layer in animations and visual elements that add depth without breaking the system. I also pull references from art history and visual culture to keep the feed from feeling repetitive.
The outcome
From 3K to 30K followers. A brand that now attracts collaborations with other labels (ex. SENS) and a community of people who genuinely connect with what the brand stands for. Not just growth in numbers, but growth in identity.