Solutions
Visual identity
Brand system
Key design decisions
El Aura is a contemporary jewelry brand built around Spanish visual culture, rhythm, grid, the particular elegance of Mediterranean craft. The identity strips everything back to black and white, not as a safe choice but as a deliberate frame: the jewelry is the colour.
Photos from Studio Joanne©
The outcome
A complete visual identity system logo, typography, colour palette supported by print materials and an editorial magazine. The brand now has a coherent visual language that positions El Aura as a contemporary jewelry label with a clear Mediterranean point of view.